Adjusting to the NEW Craigslists

November 7, 2013 at 8:14 am 9 comments


As many of you may have noticed, Craigslist has been making some BIG changes over the last few weeks. First it was that a zip code was required. Inconvenient, yet not earth shattering. Then, it was HTML photos not allowed. Followed by anchor text. None of this was a big deal, and was easily remedied. Now however, we are taking a big hit on ads not allowing any type of link in them. Even the long and dirty ones.

Craigslist - Liz Landry

Craiglsist ads change. Real estate must change with it

This ad in todays CL world no longer will exist. The photo will disappear, the anchor text (hyperlinked) words will not be linked, and the long URL will not be clickable.

So the big question is, what do we do?

FIRST. STOP FREAKING OUT. Myself, as well as many of the other tech folks out there have been overloaded by emails, texts, FB messages and more with people all worked up over a simple thing. We understand that Craigslist has been a big part of your business. We also have been teaching for years to focus on other pillars of business in case CL ever did something like this. That day is here, I hope you’ve prepared.

SECOND. FIND A WORK AROUND. Now, there have been some work arounds suggested. Myself as well as some others are working on the problem as well. I can tell you, that we will not find a solution that will result in as much traffic as before! EXPECT your CL traffic to drop, significantly. We’re currently testing some solutions to see what type of traffic results they get.

THIRD. HANG TIGHT. If you find yourself breathing into a paper bag to stop the hyperventilating, just calm down and hang tight for a little bit. Craigslist has continued to make these changes over the last two weeks. We need to wait for the storm to pass to make sure we aren’t coming up with a solution that will be outdated in 4 days.

FOUR. PICK UP THE PHONE AND PROSPECT. Take this as a great time to pick up the phone and call all of the other leads that you have, and your sphere of influence.

Long story short, don’t let this stop business for you. Focus on your other pillars of lead generation and when the dust settles in a week or so we will give you the best solution we’ve found along with some solid results analysis from it. Til then, I love you all. BUT PLEASE STOP PANICKING AND FILLING UP MY INBOX :-)

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Entry filed under: Advertising, Keller Williams. Tags: .

Teach Your Staff to Leave You While looking forward to 2014, don’t forget 2013′s lessons

9 Comments Add your own

  • 1. Cathy O'Rourke  |  November 7, 2013 at 8:34 am

    Thanks Liz! The best way to run a successful business…. stay informed!

    Reply
  • 2. Paulette Armstrong  |  November 7, 2013 at 9:19 am

    Great read Liz!

    Reply
  • 3. Tom Rodgers (@tom20682)  |  November 7, 2013 at 9:25 am

    Oh Liz…now I am regretting not working on the other pillars- BLOG for example. Oh well, not too late to get started. I still have 30 pages of notes from your Tech session at KW Loudoun Gateway in 2012. Hoping I can read my writing!

    Reply
  • 4. Erik  |  November 7, 2013 at 10:11 am

    Thx for the great insights Liz! Look forward to learning about what’s effective in the new world of CL.

    Reply
  • 5. Diane Sanderson Van Slyke  |  November 7, 2013 at 10:37 am

    Alternatives: Blogs, pinterest, vines, Facebook, RESAAS, U-tube, Google, Instagrams, QR codes and on and on.

    Reply
  • 6. Alex Jobe  |  November 8, 2013 at 3:19 pm

    Thanks Liz

    Reply
  • 7. Catherine Albert  |  November 10, 2013 at 4:05 am

    There’s always the option to create ads the new way too – they just won’t be as quick/slick as before perhaps.

    Reply
  • 8. Hayley  |  November 13, 2013 at 1:51 pm

    Hello!

    I would recommend that everyone check out Househappy.org––it’s a free, user-generated real estate platform for anyone to post and search property for sale. Plus you can upload up to 20 photos.

    Reply
  • 9. helenedelgado  |  November 15, 2013 at 9:46 am

    I had no idea! Thanks for the tip. I have been using Craigslist to advertise my open houses.

    Reply

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