Because size does matter…
Stop your dirty thinking! I am referring to the size of your database! I know I tend to stick to the cool new things in my blogs and speaking like social media and internet; however today we are going to kick it old school. Sort of.
Do me a favor and think about your database. How many contacts do you have in it? Now ask yourself this. How many of them are likely to do business with you? Above I said we are going to kick it old school. Well the reason it is followed by a “sort of” is because in recent years our database’s tend to become more like phone books than ever before. The main problem for this is the internet. Yes, I just said the internet is causing problems. However it is not the Internets fault. It is ours. Because we are improperly managing it.
Lets look at what is happening. Our databases are supposed to be people who are likely to do business with us based on past and current relationships. With internet lead generation we tend to get a lot of looky loo’s and tire kickers who register either with limited information, or fake all together. Yes, fake. Mickey Mouse is not really interested in buying that lake front home. I promise. So what do we do? We filter, label and top grade our leads. Having a database of 8,000 people does you no good if you’ve never connected with them. Ever. We have the false belief that our large database of 8,000 people will produce us business simply because of its size. This is not accurate. My recommendation is to use labels to differentiate who really is in your “database” and simply who’s data you are storing and mass emailing. Don’t get me wrong. I am NOT saying to delete all of those 5,000 emails you have. Yes, some of them may need to go. However its probably not costing you anything to do business with them and there are ways to pull them back in to convert them (but that is a different topic). I want you to clean up your database for tracking and conversion purposes. The size of your database (your TRUE database) will directly influence the size of your business. Manage your database well and you’ll thrive in business. Oh yeah, be sure to add your true SOI on your social platforms. It makes relationship building as easy as pie… or cake depending on your sweet tooth